Endwell, NY – Visions Federal Credit Union was named as one of the winners of the 2026 “New Event” Diamond award for their 2025 Visions Cares Summit.
The Diamond Awards, hosted by America's Credit Unions Marketing, PR & Development Council, are an annual competition recognizing excellence in credit union marketing. This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states elected as winners. In total, 330 awards were distributed, rewarding the most effective and innovative marketing campaigns across the credit union industry.
The 2025 Visions Cares Summit was an extension of our larger Visions Cares community giveback program, held last October as a way to deepen the connection between Visions and the nonprofit organizations that define the communities Visions serves. Alongside Visions Cares’ traditional monetary donations, providing more than $1 million to New York, New Jersey, and Pennsylvania nonprofits every single year, this free-to-attend summit was designed with a different type of investment in mind – an investment into the professional development and education of the leaders who champion these organizations. In total, this event drove 140 attendees and represented over 100 unique organizations, with many of the attendees expressing gratitude for helping to keep their skill-sets sharp, their networks wide, and their voices front and center.
“It is an incredible honor to receive this Diamond Award for the 2025 Visions Cares Summit. Nonprofits are the backbone of any thriving community and our team’s dedication to innovating new initiatives to support them is just another way for Visions to say ‘thank you for being here’,” comments Mandy DeHate, Visions’ Vice President/Chief Marketing Officer.
“We are proud to recognize Visions Federal Credit Union and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”
In the name of “Giving back to the person and not just the professional,” Kristina Albrecht, Visions’ Corporate Events Planner, is in the midst of finalizing the Second Annual Visions Cares Summit. This year’s invitees will be treated to new wellness sessions focused on taking care of the individual so that they may continue to carry their best self forward, an even bigger emphasis on intentional and supportive networking, and more announced later.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry's assets and their more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 7,000 credit union professionals. For more information, visit americascreditunions.org/councils.
About Visions
Visions Federal Credit Union is a not for profit financial institution completely owned by its members. Established in 1966, Visions proudly serves over 250,000 members in communities throughout New Jersey, New York, and Pennsylvania. Services include banking as well as auto, home, personal, and business loans. Visit www.visionsfcu.org for more information. Federally insured by NCUA. Equal Housing Lender.
