Heather Zimmerman is the President & CEO of Pennsylvania’s Americana Region, the official visitors bureau for Reading and Berks County. She leads strategic initiatives to promote tourism, cultural heritage, and economic development throughout the region. Under her leadership, the organization has expanded its outreach and engagement, showcasing the area's rich history, vibrant arts, and outdoor experiences.
Heather is known for her collaborative approach, community advocacy, and dedication to enhancing the visibility and vitality of Berks County as a premier travel destination.
